Merl Tov

Kylie Jenner's cosmetics empire was recently featured on the cover of Forbes magazine - America's most prolific business monthly. Whilst much contention was raised about the claims that her wealth was "self-made" (which it wasn't), the bigger question was how this actually happened - and the numbers behind it. Jenner's "Kylie Cosmetics" business has raked in an estimated $660m in sales during its 3 year lifespan, with $330m in 2017 alone. Whilst the business is private, and thus its numbers are not publicly available, even if these estimates were 50% off, the figures would be staggering. What's more - the "company" only has 7 full time employees. Everything from packaging to PR is outsourced, and the only way that Jenner gets customers is by leveraging her 110m Instagram followers. This article examines how it was done. Social Midas The core of Jenner's success has been the 110m followers on Instagram. The company doesn'...

While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn't even after rigorous marketing offline. However, not every site can boost the branding of a company. There has to be a right strategy, apt content, intuitive graphics and some interesting design to captivate viewers and convert them to money-making leads. Websites are of varied kinds. It may be services-based, garnering leads or may just provide information about something. This article focuses on the former. Read the section below to know the essential ways to tweak a website for branding for getting potential leads. Work on Website Functionality, Styling and Design The way a website can be navigated leaves an impression about the brand. Whether it is an innovative one or a conventional old b...

Your online "brand" is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your "Brand" should convey the look, feeling, taste, sound and quality of what you are providing. Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities you otherwise would have missed. Start by identifying your customer base or audience Identify the age and gender of your potential customers? What do they do, the entertainment, sports and relaxation they enjoy? Where do they shop and what foods and places do they like to eat in? Are they homeowners, what's their employment status? Are they single, in a relationship, do th...